Growing yourbrand profitablyon TikTok Shop
I help DTC brands launch, grow and scale on TikTok Shop. From affiliate seeding to LIVE strategy and GMV Max Ads.
Trusted by leading DTC brands generating 7 figures in revenue
The numbers so far
£500K+
GMV Generated
10,000+
Units Sold
5,000+
Videos Created
2,000+
Affiliates Seeded
Sound familiar?
These are the problems every DTC brand faces when considering TikTok Shop. Here's how I solve them.
YOU'RE WORRIED ABOUT CONTENT QUALITY ON TIKTOK
You've seen low-quality content representing brands on TikTok Shop and you're concerned about your brand image. I carefully vet and brief every creator to ensure your brand is represented exactly how you want it.
YOU'RE UNSURE IF TIKTOK SHOP WILL WORK FOR YOUR BRAND
You know TikTok Shop is growing fast, but you're not sure if it's the right channel for your product category. I've scaled brands across skincare, supplements, wellness and more, and I'll tell you straight if it's a fit.
YOU'VE BEEN BURNED BEFORE
You've tried agencies or freelancers who over-promised and under-delivered. I lead with results, not retainers. Every brand I work with gets a clear strategy, transparent reporting, and direct access to me. Not a junior account manager.
Case Studies
Proven success across categories
Real results from real brands. Here's what a focused TikTok Shop strategy actually looks like in practice.
A 7-FIGURE SKINCARE BRAND'S LIVE SHOPPING CAMPAIGN
I developed and executed a comprehensive live shopping strategy for an established skincare brand, including presenter recruitment, show scheduling, and real-time optimisation.
+215%
LIVE Traffic Increase
+63%
LIVE GMV Growth
A UK WELLNESS BRAND WITH £2M DTC REVENUE'S AFFILIATE SEEDING CAMPAIGN
For a UK-based wellness brand generating £2M in annual DTC revenue, I launched a targeted affiliate seeding campaign to establish their TikTok Shop presence and drive incremental revenue.
+42%
GMV Growth
£208K
New Revenue in 6 Months
What I do
End-to-end TikTok Shop management
A 360 degree service. I handle everything from affiliate recruitment to live shopping and ads, so you can focus on growing other channels.
Affiliate
I recruit, vet and manage high-performing affiliates who genuinely love your brand. From outreach to briefing, I handle the full cycle.
- Creative Strategy
- Community Building
- Affiliate Outreach
- Effective Briefing
- Analysis & Optimisation
GMV Max Ads
I manage your complete ad strategy via GMV Max, including spark ads and boosted posts. Optimising for maximum return on ad spend.
- Planning
- Set Up
- Monitoring
- Analysis & Optimisation
Live Strategy
I leverage my network of LIVE presenters and targeted deal strategies to drive real-time conversions and boost your shop visibility.
- Strategy
- Offer Structuring
- Production
Direct line to TikTok internal support
As a TikTok Shop partner, I have direct access to TikTok's internal support team through my dedicated agency rep. This means faster issue resolution, priority shop reviews, and insider insights that independent sellers simply don't get.
The value you're getting
Everything included for a fraction of the cost
Testimonials
Don't take my word for it. Hear it from them
Brand founders and operators who've worked with me, in their own words.
Pricing
Simple, transparent pricing
No hidden fees. No long contracts. Just honest work that pays for itself.
Consulting
For brands who want strategic guidance and hands-on coaching to manage TikTok Shop in-house.
- 2 strategy calls per month
- 24/7 WhatsApp or Slack support
- Hands-on implementation coaching
- Free access to TikTok Shop Course
- Actionable takeaways after every call
- Ad hoc async support between sessions
Full Management
For brands who want to hand over TikTok Shop entirely and focus on what they do best: building your business.
- 100% TikTok Shop setup & management
- Affiliate recruiting & negotiation
- Community onboarding & management
- Category & customer research
- Content strategy & creator briefing
- Live shopping strategy & management
- Live presenter recruiting & management
- GMV Max ad management
- Customer support handling
- Direct TikTok internal support access
- 10 high-GMV affiliates from my network at launch
The process
How it works
From first call to launch. A clear, simple process designed to get you results fast.
Discovery Call
I'll learn more about your goals and constraints and use this to audit your TikTok Shop opportunity.
- 30-minute call
- 100% free
- No strings attached
TikTok Shop Audit
Here I research your brand, assess your current strategy and devise a bespoke plan to move forward.
- Receive a free bespoke strategy
Strategy & Launch
A final call to review the strategy, make tweaks and I present the timelines.
- Free strategy workshop
- Launch timeline agreed
- Plan of action confirmed
Real results
The proof is in the numbers
Real conversations, real dashboards, real revenue. Straight from the group chat.
About me
The person behind the strategy
I'm Jamal
My journey started with a failed supplement startup. That experience taught me what it really takes to grow a DTC brand. Since then, I've been deep in the trenches of ecommerce growth and spotted TikTok Shop as the biggest opportunity for DTC brands since Facebook Ads.
I went all-in, building deep relationships with TikTok's internal team, growing a network of high-performing affiliates, and developing strategies that have driven hundreds of thousands in GMV for my clients. I only work with brands I genuinely believe I can help. If TikTok Shop isn't right for you, I'll tell you straight.
Expertise You Can Trust
Deep specialism in TikTok Shop. Not a generalist agency trying to bolt it on.
Client-Centric Approach
You work directly with me. Not a junior AM. Full transparency, always.
Results That Matter
We lead with data, not fluff. Every strategy is tied to GMV growth and ROI.
Strategies That Work
Battle-tested playbooks refined across multiple brands and categories.
FAQ
Frequently asked questions
TikTok Shop works best for brands that have resources in place to seed affiliates and create content for their internal page. It’s not about going viral. It’s about repeatable creator content that drives sales every day. I only recommend TikTok Shop when your product, price point, and margins make sense.
I set clear creator rules from day one. This includes messaging guidelines, visual do’s and don’ts, and approval processes where needed. You stay in control. I manage the chaos.
Expect learning in the first 30 days. Expect momentum in 90 days. Early success is measured by creator traction, conversion data, and repeat sales.
I define success and failure upfront. If the data shows it’s not viable, I tell you early, I stop wasting time, and you keep the learnings and setup. No long-term lock-ins.
I don’t sell hype. I focus on diagnosis before execution, systems, and clear expectation setting. If TikTok Shop isn’t right for your brand, I won’t push it.
Because resellers and competitors are already there. Brands that move early control their narrative, build lasting creator relationships first, and take advantage of TikTok’s platform subsidies. Waiting usually means catching up.
Get a free 30-minute audit of your TikTok Shop opportunity
Book a free strategy call. I'll review your brand, assess TikTok Shop fit, and build a roadmap to £100K/month.
No commitment. No hard sell. Just an honest conversation about your growth potential.