WE BUILD TIKTOK SHOPBRANDS THAT GROWCONSISTENTLY
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Consumer Labs helps DTC brands escape the endless cycle of chasing viral moments and start building repeatable, sustainable growth on TikTok Shop. We handle the full end-to-end strategy, so you can focus on what matters most: your product.
Real TikTok Shop growth doesn't come from going viral. Most brands invest in content hoping something lands, but don't always see the consistent returns they need. That's where we come in.
Affiliates seed your product across hundreds of creators. LIVEs convert browsing traffic into sales in real time. GMV Max amplifies what's already working. When all three run together, growth becomes truly systematic, the kind that compounds, not crashes.














SEE THE IMPACTFOR YOURSELF
YEUBO HITS £21K GMV IN MONTH ONE
£21K
GMV IN FIRST MONTH
Top 10
UK WELLNESS PRODUCT
Taken from zero to £21K GMV in the first full month on TikTok Shop. We built an affiliate community before launch, seeded 65 creators, and ran daily founder-led LIVEs from day one.

WHAT WEDO
Direct line to TikTok internal support as a certified TikTok Shop Partner
WHAT BRANDS SAY ABOUT US
£1M+
GMV Generated
10,000+
Units Sold
5,000+
Videos Created
2,000+
Affiliates Seeded
TikTok Shop works best for brands that have resources in place to seed affiliates and create content for their internal page. It's not about going viral. It's about repeatable creator content that drives sales every day. We only recommend TikTok Shop when your product, price point, and margins make sense.
We set clear creator rules from day one. This includes messaging guidelines, visual do's and don'ts, and approval processes where needed. You stay in control. We manage the chaos.
Expect learning in the first 30 days. Expect momentum in 90 days. Early success is measured by creator traction, conversion data, and repeat sales.
We define success and failure upfront. If the data shows it's not viable, we tell you early, stop wasting time, and you keep the learnings and setup. No long-term lock-ins.
We don't sell hype. We focus on diagnosis before execution, systems, and clear expectation setting. If TikTok Shop isn't right for your brand, we won't push it.
Because resellers and competitors are already there. Brands that move early control their narrative, build lasting creator relationships first, and take advantage of TikTok's platform subsidies. Waiting usually means catching up.
BUILT FORAN EDGE
Compass
An internal research and brief platform built for our TikTok Shop consultancy. It pulls daily competitor and market data, surfaces breakout videos and rising products, and tracks where each client's competitors are moving.
The brief generator turns those signals into ready-to-ship scripts, drawing on briefs we've already approved.
Every approval feeds back in, so the output gets sharper with every project.
BOOK A CALLCOMPASS
by Consumer Labs




