A UK KIDS VITAMIN BRAND'S TIKTOK SHOP LAUNCH FROM ZERO
£31K
IN GMV
#7
RATED ON TIKTOK SHOP UK
865%
MoM GMV INCREASE
955%
INCREASE IN TOTAL ORDERS
IN FIRST 7 WEEKS
When Yeubo first engaged with Consumer Labs, they had zero TikTok Shop presence. They needed support getting onto the platform, sourcing and managing affiliates, and developing a strategy for live shopping.
The goal was to hit the ground running post-launch and build a sustainable growth engine from day one.
GOALS
Achieve £10K+ in GMV within 2 months
Source, brief and train affiliates to produce content that converts
Build and launch a live shopping strategy from the ground up
MONTH 1 → 2 GMV
+865%
TOTAL MONTHLY INCREASE
AUTOMATION
Automate outreach and affiliate comms.
COMMUNITY
House the brand's creators and open lines of comms.
CONTENT
Test content formats, hooks and angles.
LIVES
Build a live strategy from scratch.
DATA
Use the data and double down on what works.
AUTOMATION
UTILISING AN AFFILIATE CRM IS KEY
Creators were identified based on a mix of GMV performance, audience fit and content styles.
An automation system was introduced that triggers personalised messages at key moments in the affiliate journey: a briefing document the moment a sample is accepted, a check-in after their first video, a performance nudge at £100 GMV, and an accountability prompt if 10 days pass with no content.
This brought structure and enabled reaching the necessary volume of creators to drive real, compounding impact.
COMMUNITY & CONTENT
CREATIVE STRATEGY UNLOCKS GROWTH
A private WhatsApp community was built for affiliates pre-launch, with group calls to brief creators on the brand before a single product was seeded.
Each week, creators received the brand's top 5 GMV videos and a brief of 3 content ideas to test. Once an affiliate's video took off, the group was notified, triggering a wave of creators following suit.
Deep involvement in organic content strategy for Yeubo's owned TikTok account drove significant additional GMV on top of affiliate-led revenue.
LIVE SHOPPING
LIVE SHOPPING HELPED FUEL GROWTH
A live strategy was devised focused around the brand's Founder, running nightly for 3 hours to build consistency and audience trust.
The results were strong enough that TikTok invited the brand to complete 2 subsidised Key Stage Lives (KSLs) at the end of March, a direct signal of platform confidence.
In March alone, live shopping drove over £12K in GMV.
+£31,289
INCREMENTAL REVENUE ADDED
7 weeks post-launch the brand became the fastest growing in its category, ranked #7 on TikTok Shop UK across all wellness brands.
£18,284
IN LIVE GMV
Revenue driven entirely through live shopping, optimised through testing of sets, timings and co-presenters.
+£6,132
IN AFFILIATE GMV
Revenue driven entirely through affiliates. Growing steadily after initial testing and community scaling.
#7
WELLNESS BRAND ON TIKTOK SHOP UK
Ranked 7th across all wellness brands on TikTok Shop UK, in just 7 weeks from a standing start.
MONTH 1
Automation, seeding & community setup
MONTH 2
Testing content angles, hooks & formats
MONTH 3
Scale winning concepts
3 weeks in and Yeubo was top 10 wellness supplements in the whole UK. Jamal made that happen.
Emilio Koumis
Founder, Yeubo
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